Support Tide Loads of Hope by buying a Tide Vintage Tee. All profits go to support families affected by disaster.
I’m a huge believer in taking a lemon of a situation and making something good out of it. So I love when companies think the same way. In the wake of Hurricane Katrina, the need for clean clothing became critical, and Tide found a way to help. So in November 2005, the Tide Loads of Hope truck headed to Camp Hope in the Metairie, LA area and cleaned over 10,000 loads of laundry. The spirit of this first venture informs and inspires everything Tide Loads of Hope program does.
How Tide Loads of Hope works
Tide Loads of Hope helps in the aftermath of a natural disaster by providing clean clothes and a sense of comfort to families in need. Partnering with Feeding America, they travel to disaster affected neighborhoods with the Tide Loads of Hope truck or vans, their free mobile laundry service.
The Tide Loads of Hope truck has 32 high-efficiency washers and dryers and can do 300 wash and dry cycles a day. They use Tide Loads of Hope trucks during massive disasters where electricity is unavailable in the region, and will wash about 9,000 loads of laundry over a four-week period.
In partnership with local laundromats, the Tide Loads of Hope vans provide free laundry service at the same load rate as the trucks. The vans are used during disasters where communities have a source of electricity,
To date, Tide Loads of Hope has washed more than 35,000 loads of laundry for over 20,000 families. Most importantly, the Tide Loads of Hope program means we're equipped to take action whenever and wherever there is a need in our country.