A Mama's Rant

Mead Johnson, Maker of Enfamil, Loses Multi-Million Dollar False Advertising Case Against Store-Brand

This is a sponsored guest post written by a Press Release on behalf of PBM Products. Post powered by Sponzai.

GORDONSVILLE, VA., December  2 , 2009—PBM Products, LLC, a leading infant formula company that supplies store-brand infant formulas to Walmart, Sam's Club, Target, Kroger, Walgreens, and other retailers, has received a favorable jury verdict and a $13.5 million damages award in its false advertising lawsuit against Mead Johnson & Co., the operating subsidiary of   Mead Johnson Nutrition Company (NYSE: MJN) (“Mead Johnson”), the makers of the national-brand Enfamil® LIPIL® Infant Formula.  Mead Johnson is 83 percent-owned by Bristol-Myers Squibb.

 

PBM’s lawsuit claimed that Mead Johnson engaged in false and misleading campaigns against PBM’s competing store-brand of infant formulas, suggesting they do not provide the same nutrition as Mead Johnson’s brands.  PBM’s store-brand infant formulas cost up to 50 percent less than Enfamil® LIPIL®.  The $13.5 million in damages awarded by the jury in the United States District Court for the Eastern District of Virginia is one of the largest damages awards ever for a false advertising case.

 

Disney On Ice Worlds of Fantasy: Denver Pepsi Center Review

My family and I went to see Disney On Ice presents Worlds of Fantasy last Saturday at the Pepsi Center in Denver. I wasn’t expecting a Broadway show since it’s supposed to appeal to little kids. However,  I was very impressed with the costuming and lighting, especially during the Lion King sequence. Very imaginative.

The Cars part of the show was a bit silly since it featured the characters from Cars driving around the ice. Not exactly ice skating though it was interesting to figure out where the driver was inside the “costumes.”

The Little Mermaid part was fun since I knew the songs and story. However, I didn’t get much out of the Tinker Bell performance, which took up the second half of the show. I haven’t watched the movie though my kids have, so that was part of the problem. In fact, I actually felled asleep, more from the medication I was taking for my bad back (my husband drove) than the show.

What was really important was the kids’ reaction to the show. They loved Disney On Ice presents Worlds of Fantasy! My daughter, Lucie was screaming, “It’s Minnie. Mommy, it’s Goofy. Oh look it’s Ariel!” My son, Nathan thanked me for taking him and said he enjoyed it very much.

It was a nice way to get my kids pumped up for going to Disneyland later this month. Next time, I’ll be having a double latte before the show begins, or I’ll bring a blanket and settle in for a nice nap. Either way, I know my kids will have a grand time for any Disney on Ice show.