I'm usually wary of websites that promise to be "woman friendly" on traditionally masculine subjects like technology or electronics. So the AskPatty.com website, a safe place for women to get advice on car purchases, maintenance and other automotive related topics, surprised me. Not only is it a great place to shop for a new car, but it has a really cool blog as well.
Women purchase the majority of the vehicles sold in the United States each year, spending billions of dollars a year in new car purchases. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.
Women can ask Patty for automotive advice when they go to www.askpatty.com and click on the “Get Advice” link. Or you can shop with an Ask Patty Certified Dealer where you can shop in a safe and comfortable environment where women feel welcome and a dealer that makes the experience of purchasing and maintaining her vehicle a pleasant one.
There's also Womanars, where a female mechanic will teach you about auto maintenance. It's no surprise when their advisory panel includes Deborah Renshaw, NASCAR Professional Driver; Lauren Fix President, The Car Coach; and Kathy Gilbert, Director Dealer Sales & Business Development; and Bernice Sanders, Aftermarket Sales Director, Primedia Consumer Automotive Group.
I haven't seen such needed and savvy marketing to women since iVillage.com launched, so check it out!
